Artemide - Corporate identity

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Artemide - Adrenaline hunters

Client

Price is a renowned Swiss bicycle manufacturer, known for its dedication to quality and innovation. Driven by a passion for cycling and a commitment to providing a comprehensive range of solutions for cyclists, Price's five founding partners embarked on a bold expansion journey. This courageous project was christened with the name "Artemide," a name that embodies the energy, power, and precision that characterize high-level cycling. Artemide is not just a brand but a vision with the payoff "Adrenaline Hunters," reflecting the daring and adventurous spirit of cyclists taking on exciting challenges on the road and trails. With a wide range of products spanning from bicycles to helmets and cycling apparel, Artemide is committed to supplying cyclists worldwide with the safest, most high-performing, and stylish gear for their riding adventures.

Price's transformation into Artemide represents the convergence of German expertise in producing high-quality bicycles with a new ambition for excellence in the world of complete cycling gear. Artemide is poised to become a reference name for cyclists of all levels, joining the ranks of "Adrenaline Hunters" who continually seek the next two-wheeled challenge.

The branding objectives

1. Build Brand Awareness: Artemide should aim to become a well-known name in the cycling industry, among both experienced cyclists and beginners. The goal is for people to recognize the Artemide brand as a source of high-quality cycling products.

2. Associate the Brand with Safety: Given that Artemide also offers cycling helmets, an important objective is to associate the brand with safety and protection. People should think of Artemide as the brand that takes care of their safety while they ride.

3. Communicate Style and Design: Artemide should position itself as a brand that offers not only safety but also style and design. The goal is for cyclists to associate the brand with high-quality, visually appealing bicycles and cycling gear.

4. Build a Community: Artemide may want to create a community of passionate cyclists called "Adrenaline Hunters" who come together to share experiences, tell stories, and provide support. This would strengthen customer loyalty to the brand.

5. Market Expansion: If the goal is to expand the market, Artemide could seek to enter new territories or reach new customer segments, such as urban cyclists, bike tourists, or road cyclists.

Logo proposal

The Artemide logo has been meticulously designed with a clear vision of the brand's core values in mind. When conceiving this logo, I drew inspiration from a five-way handshake, symbolizing unity and collaboration among the five founding partners of Artemide. However, instead of using hands, I chose to incorporate five bicycle chains. These chains represent the deep connections between the founders and their shared commitment to create something extraordinary.

The five bicycle chains intertwine to form a five-pointed star, a symbol of energy, passion, and dynamism synonymous with cycling. The five points also represent the five key elements of the Artemide brand: quality, safety, style, innovation, and adventure.

Artemide's typographic logo has been custom-designed for the brand. This modern and dynamic font alternates between straight lines and curves, evoking the winding roads and determined direction of cyclists. It visually underscores the brand's mission to offer exceptional and safe cycling experiences.

The Artemide logo is not merely a symbol but a statement of the brand's dedication to providing high-quality products and outstanding customer service. It reflects the brand's passion for cycling and the unity that drives the Artemide brand.

Innovative Marketing Proposal: Artemide Mobile Store Tour

To address the challenge of introducing the Artemide brand and its products, I've developed a highly creative and effective marketing proposal. My solution involves organizing an "Artemide Mobile Store Tour" that will bring the brand directly to the main squares of Swiss cities.

The Mobile Store Concept

At the heart of this initiative is a one-of-a-kind mobile store, housed within a specially branded container. This container will transform into a traveling shop that contains Artemide's key products, including bicycles, helmets, cycling apparel, and accessories.

Tour Stops

The Artemide Mobile Store Tour is designed to cover various stops in major Swiss cities. At each stop, the mobile store will be positioned in central squares and high-visibility locations. This will allow the public to experience Artemide products firsthand, try them out, and interact with our team of experts.

Engaging Experience

In addition to product sales, the Artemide Mobile Store will offer an engaging experience. Cycling enthusiasts and the curious will have the opportunity to receive personalized consultations from our experts, participate in hands-on demonstrations, and even test some of our bicycles on specially designed routes.

Special Promotions

During the tour, we will offer special promotions and exclusive discounts to encourage purchases and boost brand loyalty.

Expected Outcome

The goal of the Artemide Mobile Store Tour is to create an unforgettable experience for the public, enabling them to touch and feel the quality of our products and gain a deeper understanding of our brand. I anticipate that this initiative will significantly increase brand visibility and generate growing interest among cyclists and outdoor sports enthusiasts.

An Opportunity Not to Be Missed

This proposal represents a unique opportunity for Artemide to introduce its brand in an innovative and exciting way. The Artemide Mobile Store Tour is a marketing strategy that can lead to tangible and lasting results, and I am eager to collaborate with you to make it a success.